June 2011
12 posts
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Go Meet People
So, I haven’t used any of the Ralph Waldo Emerson/Trust30/Domino Project prompts over the past two weeks to write a blog post, but I have been reading them. (the prompts are daily emails sent to give you a topic/challenge to write about each day for 30 days, the idea being that you’d stretch yourself and start chasing the things you care about). Part of today’s prompt: “Who...
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Why I Read Classic Books
There must be a reason they are still around.
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An Often-Overlooked Characteristic of Spam
We hate spam, pop-ups, and unwelcome advertising because we have no prior relationship with the sender or messenger. They have no platform to be shoving an unwelcome message in our face. Even when our friends talk about things we have no interest in or disagree with, they are our friends, and therefore can be forgiven. Unwelcome spam marketers are not. This much is obvious. The often-overlooked...
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Catch People When They're Excited
Google does it. When you are thinking about and searching for the Stanley Cup Finals scores, they hit you up with related hockey ads.
You have to use the same principle in your social network communities on Facebook, Twitter, etc. The best time to get people engaged is when they are already thinking about you - and preferably in an excited way. Excitement is natural and contagious, so if you can...
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“If everybody’s thinking alike, somebody isn’t thinking.”
– General George S. Patton
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Paint a Vision of the Future
Organizations and businesses that paint a vision of the future for their customers and followers will turn into movements. Help people visualize where you are going and how you want to impact the world. Many will join. “Growing bigger to make more money” is not very inspiring.
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Jumping Hurdles
When I meet with bands and artists to give them advice about booking, promotion, and overall career goals, we often get to the idea of being on a record label. Many see “getting signed” as one of their big goals (if not biggest). It will provide them with a platform to spread, more people around them to push their music, or financial backing for their full time gig. Being signed...
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Tightening The Tribe
An army captain looked out at the nearby field of green tents and surveyed his troops. They were a sad sight - most were weak physically, unmotivated to clean their weapons or stay in shape, and worst of all, they didn’t have much knowledge of who their bunk mates really were (let alone their captain). The troop was ineffective as a unit.
“Alright, I’ve got out our...
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