Humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…
- Jonathan Gottschall, author of The Storytelling Animal: How Stories Make Us Human
from an article in Fast Company - Why Storytelling Is The Ultimate Weapon
(via betterstorytelling)
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