Traveling-it leaves you speechless, then turns you into a storyteller.
Come then, and let us pass a leisure hour in storytelling, and our story shall be the education of our heroes.
I have the greatest job in the world. “Move people by being moved.
Storytelling reveals meaning without committing the error of defining it.
I skip over most ads. All of us do. But stories are different.
This one pulled me in from second one.
Instead of just saying, “Access to the Internet can change a person’s life,” Google shows us. Zack’s story makes you imagine life without the Internet. Life without instant access. No easy way to get answers, right away. No connectedness to others working through similar problems. The story makes you feel it, not reason through it.
This is real. A real man who is working hard to make life better for those around him. And you can even talk to him.
We need more stories, not more facts.
Humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…
- Jonathan Gottschall, author of The Storytelling Animal: How Stories Make Us Human
“People don’t really tell you this: often the amount of time finding the decent story is more than the amount of time it takes to produce the story. And that if someone wants to do creative work, you actually have to set aside just as much time for the looking for stories.”
“Be a killer about getting rid of the boring parts. Be ruthless.”
-Ira Glass (on Storytelling)
This whole clip is gold.
This is the difference between telling someone something and storytelling. Just stating it isn’t going to 1) help anyone remember or 2) convince someone to act differently. Only storytelling can accomplish this.
If Dr. Seuss Books Were Titled According to Their Subtexts
Make Me Care
You can’t force me to care.
Yelling louder isn’t gonna do it. Bribing me won’t work. Neither will threats.
Make me care!
Speak to my heart. Help me tell my own story better. Tell me something I already believe.
Bad marketing yells at you. Good marketing speaks to you.